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WHO WE ARE HYD Studio was founded on the belief that design is everywhere and in everything. It impacts every memory, every thought and every feeling; it's an emotion that connects us all together.
We build brands that stir something within; we go further by creating a moment of meaningful human connection and a feeling that evokes emotion that transcends words.
HYD Studio’s mission is to craft the luxury brands of tomorrow that go beyond products and instil a state of mind. Our vision is to create brands that inspire an entire industry, drive positive impact, evoke emotion and provoke desire.
FROM WHEREVER
Our home is London, but our clients are found worldwide – from Abu Dhabi to Zurich, Montreal to Melbourne, and Los Angeles to St Tropez.
Our clients, whether they have a concept to bring to market or are looking to redefine themselves in a digital world, all have one thing in common: their purpose's purity and desire for growth.
TO FOREVER
We weave our clients' stories and seek the values that will forever define them, keeping them firmly rooted in the minds and hearts of their customers.
With creativity at the heart of everything we do, we value the power of collaboration and believe that nothing is possible without one another. Our collective of strategists, designers, photographers, artists and developers work as an extension of our client's team to build authentic experiences responding to their desires.
Leveraging our trusted London network, we bring together exceptional talent to create a powerful force that provides our clients with knowledge, expertise and insight setting them up for success in international luxury markets.
Our Case Studies further showcase our clients' stories.
WHO WE ARE HYD Studio was founded on the belief that design is everywhere and in everything. It impacts every memory, every thought and every feeling; it's an emotion that connects us all together.
We build brands that stir something within; we go further by creating a moment of meaningful human connection and a feeling that evokes emotion that transcends words.
HYD Studio’s unique founding value of combining big agency insights with a boutique studio approach delivers an established but intimate service to our clients.
We invest in the individual behind the brand and build a connection with our clients. This allows HYD to seek out their forever values and weave them into the very fabric of their brand’s narrative.
OUR APPROACH
OUR CLIENTS Working with HYD Studio was amazing because Thea and her team understood exactly what we needed and where we wanted to be and was expertly able to interpret our ideas and bring it to life. She went above and beyond to accommodate our asks and delivered. The feedback since our rebrand has been immense, it honestly has been a game-changer for us.
- AYOTOUNDE, CEO OF JENDAYA
HYD Studio’s mission is to craft the luxury brands of tomorrow that go beyond products and instil a state of mind. Our vision is to create brands that inspire an entire industry, drive positive impact, evoke emotion and provoke desire.
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OUR FOUNDER Founded by award-winning designer Thea Hyde, HYD was born out of Thea’s background of working with discerning brands within the luxury space. Thea’s first-hand experience at luxury fashion houses and consultancies separates HYD as a creative partner. Understanding the refined preferences of the discerning consumer; quality craftsmanship, preserver of provenance and cultural importance has shaped her distinctive approach and offers an exclusive advantage for our clients.
Creativity has always been at the centre of everything Thea does. She believes that exceptional design can elicit emotion and inspire imagination, ultimately producing brands that are ahead of their time.
On graduating from University Arts London, Thea was selected as a “Top 24 Design Graduate” in the UK, with her work showcased across design exhibitions in London and Paris. Her unique approach shines through in every creation, showcasing her passion for art, her appreciation of design, and her remarkable attention to detail. The result is a captivating blend of design and purpose that breathes life into designs.
With creativity at the heart of everything we do, we value the power of collaboration and believe that nothing is possible without one another. Thea’s foresight has developed HYD’s global reach and offering. Our digital-first approach has allowed HYD to welcome talent from across the world. By operating HYD as a collective of creatives across international hubs in the EU, US and AUS, Thea is able to curate dynamic and cross-functional teams bespoke to the individual project, as an extension of our clients team to build authentic experiences responding to their desires.
OUR SERVICES
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STRATEGY & CONSULTING
Art Direction
Brand Belief, Purpose & Values
Brand Architecture & Positioning
CSR Development
Distribution Strategy
BRANDING
Visual Identity
Name & Voice
Brand Book
Brand Campaigns
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DIGITAL
Website, Mobile & App Design
E-commerce
Insights & Analytics
Digital Content & Implementation
Instagram & Tiktok Campaigns
UX/UI Design
BRAND ACTIVATION
Packaging & Product Design
Print Production & Collateral
Product Launch & Rollout
Events & In Store Activation
PR & Brand Partnerships
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PRINT & ILLUSTRATION
Illustration Design
Seasonal Print Campaign
Pattern Design
Store Window Artwork
PHOTOGRAPHY
Fashion & Beauty Campaigns
Product Pack-shot / E-Commerce
Fashion Lookbook
Texture / Swatch Photography
Team Sourcing & Casting
Location Scouting & Studio Hire
Set Design
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